Challenge
Scale an at-home healthcare brand from a regional UK operation into a multi-market European business without compromising unit economics.
Strategy
Rebuilt the acquisition engine across Meta, Google and TikTok; re-architected creative testing cadence; introduced cohort-led LTV modelling.
Execution
Owned paid media, creative direction, landing page testing and weekly growth standups with leadership.
Outcome
Multi-fold revenue growth, profitable CAC across two new markets, and a repeatable creative system.