California Ventures

Portfolio

Selected growth partnerships.

A snapshot of founders we've worked with. Every engagement is bespoke — the common thread is ambition.

Case Study 01 · Healthcare

RapidTest

Challenge

Scale an at-home healthcare brand from a regional UK operation into a multi-market European business without compromising unit economics.

Strategy

Rebuilt the acquisition engine across Meta, Google and TikTok; re-architected creative testing cadence; introduced cohort-led LTV modelling.

Execution

Owned paid media, creative direction, landing page testing and weekly growth standups with leadership.

Outcome

Multi-fold revenue growth, profitable CAC across two new markets, and a repeatable creative system.

Case Study 02 · Marketplace

Resooma

Challenge

Drive growth through a critical period of acquisition and platform scaling.

Strategy

Aligned commercial strategy with paid acquisition, refreshed positioning and built a tighter funnel from intent to booking.

Execution

Fractional growth leadership across marketing, lifecycle and analytics.

Outcome

Stronger conversion, higher quality demand and an acquired exit alongside the founders.

Case Study 03 · Consumer

Roots Allotments

Challenge

Accelerate customer acquisition for a new category-defining consumer brand.

Strategy

Built a brand-led performance engine pairing high-craft creative with rigorous CRO.

Execution

End-to-end paid media, landing pages and creative production.

Outcome

Significant month-over-month growth and a category-leading brand presence.

Case Study 04 · Ecommerce

We Are Luxe

Challenge

Reposition a premium ecommerce brand and unlock scalable, profitable growth.

Strategy

Brand positioning refresh, new visual identity in performance creative and a rebuilt conversion path.

Execution

Cross-channel paid media and conversion-focused merchandising.

Outcome

Higher AOV, improved blended ROAS and a clearer brand voice that travels across channels.

Case Study 05 · Hospitality

Unplugged

Challenge

Drive strategic growth and customer acquisition for a fast-growing hospitality brand.

Strategy

Built a customer acquisition system designed for low-frequency, high-intent demand.

Execution

Performance, brand and lifecycle marketing led end-to-end.

Outcome

Predictable acquisition at scale and a foundation for the next stage of growth.

Your story next

Could your company be on this list?

We work with a small number of founders at a time. If you're scaling and serious, let's talk.