California Ventures
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Hospitality

Unplugged

Strategic growth and customer acquisition for a fast-growing hospitality brand.

Predictable

Acquisition

Scalable

Foundation

End-to-end

Engagement

Challenge

Drive predictable customer acquisition for a low-frequency, high-intent hospitality product as the brand scaled.

Strategy

  • 01

    Designed an acquisition system built for considered, infrequent purchase behaviour.

  • 02

    Paired brand storytelling with disciplined performance media.

Execution

  • 01

    Performance, brand and lifecycle marketing led end-to-end.

  • 02

    A creative system aligned with the in-product experience.

Outcome

  • 01

    Predictable acquisition at scale.

  • 02

    A foundation for the next stage of growth.

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