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Consumer
Roots Allotments
Customer acquisition and growth acceleration for a category-defining consumer brand.
MoM
Compounding growth
Category
Leading brand
Brand-led
Performance
Challenge
Roots needed to accelerate customer acquisition for a new category — without sacrificing the craft and brand integrity that made it distinctive.
Strategy
- 01
Built a brand-led performance engine pairing high-craft creative with rigorous CRO.
- 02
Designed an acquisition strategy that respects brand voice.
Execution
- 01
End-to-end paid media, landing pages and creative production.
- 02
Tight feedback loop between brand, product and growth.
Outcome
- 01
Significant month-over-month growth.
- 02
A category-leading brand presence with momentum.