Healthcare
RapidTest
Scaling an at-home healthcare brand rapidly across the UK and Europe.
2 new
Markets entered
Profitable
Blended CAC
Multi-x
Revenue growth
Challenge
RapidTest needed to move from a regional UK operation to a multi-market European business — without breaking the unit economics that made the brand work in the first place.
Strategy
- 01
Rebuilt the acquisition engine across Meta, Google and TikTok with a clear channel hierarchy.
- 02
Introduced cohort-led LTV modelling to inform CAC targets per market.
- 03
Restructured the creative testing cadence around weekly hypotheses, not random variants.
Execution
- 01
Owned paid media end-to-end alongside an in-house performance team.
- 02
Directed a high-volume creative production system with iterative testing.
- 03
Ran weekly growth standups with leadership to keep capital deployment honest.
Outcome
- 01
Multi-fold revenue growth across the partnership window.
- 02
Profitable CAC across two new European markets.
- 03
A repeatable creative system the team continues to operate.