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Marketplace
Resooma
Growth strategy support through a critical acquisition and platform scaling phase.
Exit
Acquired
↑
Conversion
Tighter
Funnel
Challenge
Resooma needed to align commercial strategy and paid acquisition through a high-stakes period that ended in an acquisition.
Strategy
- 01
Re-aligned commercial strategy with paid acquisition.
- 02
Refreshed brand positioning for a tighter conversion narrative.
- 03
Built a cleaner funnel from intent to booking.
Execution
- 01
Fractional growth leadership across marketing, lifecycle and analytics.
- 02
Direct support for founders through diligence and exit.
Outcome
- 01
Stronger conversion and higher-quality demand.
- 02
An acquired exit alongside the founders.